Public relations (PR) is the practice of managing communication between an organization and its public. The publics includes customers, employees, investors, the media, and the general public. The goal of…

Return on investment (ROI) is a financial metric that measures the benefit (or loss) generated from an investment relative to the cost of the investment. ROI is calculated by dividing…

The mind-body connection is the idea that our thoughts, feelings, and behaviors can have a direct impact on our physical health. This means that stress, anxiety, depression, and other negative…

Machine learning is a type of artificial intelligence (AI) that allows software applications to become more accurate in predicting outcomes without being explicitly programmed to do so. Machine learning algorithms…

Cloud computing is a way of storing and accessing data and programs over the internet (“the cloud”). Instead of storing data on your computer’s hard drive, you store it on…

Organizational culture is the shared set of beliefs, values, and norms that shape the way an organization operates. It is the glue that holds an organization together and helps it…

Networking is the process of building relationships with other people for the purpose of mutual benefit. It can be done in person, online, or through a combination of both. Networking…

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable…

Market research is the process of gathering and analyzing information about a market, its customers, and its competitors. This information can be used to make better decisions about product development,…

Financial management is the process of planning, organizing, and controlling the financial resources of an organization. It is a critical function for any business, large or small, as it helps…